Blackberry saved by Africa!

Posted on

This may seem like a strange hypothetical headline of the future.  Maybe it will be.

It is conceivable that the manufacture (RIM) of Blackberry smartphones is saved by the African market.  Why?

Here is my take on it.

I think it is safe to say that Apple, Nokia and Samsung (and possibly others) may have a better device with more services than Blackberry.  (I can hear the howls from the Blackberry execs already – hey this is my opinion.)  But there is a big difference between Blackberry and the other smartphones.  Let me lay it out.  The Blackberry proposition to the customer is that you pay a fixed fee every month.  For this you get the usual cellular services, calls and SMSing.  But you also get internet browsing and instant messaging with BBM.  This cost is defined and you can do everything you need to; Facebook, Tweet watch YouTube and so on.  The cost is fixed.  The other devices offer the same service but for these services you need to purchase a data bundle which is not necessarily fixed.  So the value in the offering from the other providers has potentially a larger cost to the consumer.

This is definitive – the consumer.  The African consumer has less purchasing power than any other consumer in the world.  Cellular services compete with the little pleasures of life like cold drinks (Coke and Pepsi) and luxuries like beer and cigarettes.  I don’t mean compete in the Western sense of competing. We choose how we manage our budget with thoughts like “I will buy less beer and get more data”.  Often the choice to the African consumer is I have 2USD – “I buy beer or airtime – I dont have a choice to cut back”.  For the African consumer this is an either or choice and they have to give up lots just to be connected to the world, an experience many of us don’t comprehend.

So enter the Blackberry proposition – a fixed cost with unlimited chat, no SMSing required, less phone calls and still connected to social hubs.  The value in the Blackberry proposition to the consumer is there.

I started out by stating that maybe this is a hypothetical headline of the future.  For RIM, I hope it is reality, but the problem facing RIM and the Blackberry offer is that the device will still have to improve as will the accessibility to the apps. They have time to still do this.  But Africa is moving; living standards are improving and more importantly, there is a massive telecommunications roll-out.  Costs are starting to come down.  If the costs get as low as they are in say India, then the cost of bandwidth may not be an issue for the African consumer.

Getting back to my point.  Africa may save them but they had better  move fast.  Improve the apps and build a proper development community, improve the device and innovate. Do it or we may never see the future of Blackberry anywhere!

Mike Backeberg – April 2012

Advertisements

20 thoughts on “Blackberry saved by Africa!

    legal steroids said:
    April 13, 2012 at 2:10 am

    I am just writing to make you understand of the notable discovery my friend’s girl found studying your web site. She realized many things, which included what it is like to have a wonderful teaching style to let others very easily have an understanding of selected complicated issues. You undoubtedly exceeded her desires. Thank you for providing such essential, safe, explanatory and easy tips on this topic to Lizeth.

      M Backeberg said:
      April 14, 2012 at 12:17 pm

      Any time you want more info, I will gladly share! Thanks

    Learn About Home Window Tint said:
    April 13, 2012 at 11:36 am

    I think that is one of the such a lot significant info for me. And i am glad reading your article. However want to remark on few general issues, The website style is wonderful, the articles is truly excellent : D. Excellent job, cheers

      M Backeberg said:
      April 14, 2012 at 12:18 pm

      I am glad you find it pleasant. Thanks!

    hcg injections said:
    April 13, 2012 at 3:22 pm

    Normally I don’t learn post on blogs, however I would like to say that this write-up very pressured me to take a look at and do so! Your writing style has been surprised me. Thank you, very great post.

    Free backlinks said:
    April 14, 2012 at 11:24 pm

    Hello https://infocomafrica.com/2012/04/12/blackberry-saved-by-africa/ webmaster. I came to your “Blackberry saved by Africa! | Information and communication Africa view” page via Google but it was difficult to find as you were not on the front page of search results. I see you could have more visitors because there are not many comments on your site yet. I have found a website which offers to dramatically increase your rankings and traffic to your site: http://www.linklegends.com/free-trial. They managed to get close to 1000 visitors/day using their services, you could also get lot more targeted traffic from search engines than you have now. I used their services and got significantly more visitors to my website. Hope this helps 🙂 Take care. Donna

    Bankruptcy San Antonio said:
    April 16, 2012 at 6:22 am

    When I unwind and think about this article it starts to make more sense. Thank you for informing me with additional info on this topic.

    Comprar enlaces said:
    April 17, 2012 at 1:36 am

    I am unable to read articles online very often, but I’m glad I did today. This is very well written and your points are well-expressed. Please, don’t ever stop writing.

      M Backeberg said:
      April 19, 2012 at 6:53 pm

      Thank you for the encouragment.

    oak dressers said:
    April 18, 2012 at 11:55 am

    Great post. Keep me updated with your progress!

    Jamee said:
    May 7, 2012 at 3:37 pm

    Great job for the Post!

    Alva Beales said:
    May 8, 2012 at 3:04 am

    I don’t much like the simple approach

    sensitive ears earrings said:
    May 10, 2012 at 5:06 pm

    Discovered your content very remarkable in truth. I actually experienced examining it and you simply make rather some excellent points. I will bookmark this website for that potential! Relly great content.

    jtags for xbox 360 said:
    May 12, 2012 at 11:49 am

    Located your report very exciting in truth. I really experienced examining it and you simply make fairly some excellent details. I’ll bookmark this internet site with the future! Relly wonderful article.

      M Backeberg said:
      May 13, 2012 at 9:50 pm

      Let me know if there is something you want me to write on – if I am tracking it I will try to provide my perspective. Thanks for the comments.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s